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SAP C_C4H22_2411 Exam Syllabus Topics:

Topic
Details

Topic 1

Account Creation and Settings: This section targets IT Solution Architects, covering the provisioning of environments and configuration of various settings. It includes contact data integration, DNS settings, SSL certificates, email channel setup and compliance, account security settings, and channel setup. The focus is on describing, explaining, and configuring these elements.

Topic 2

Data Collection and Contact Management: Aimed at Data Center Network Engineers, this section focuses on contact management, block lists, Smart Insight, Web Extend, relational data, and plug-in onboarding for platforms like SAP Commerce, SAP Customer Data Platform, and Magento. It assesses the ability to describe, explain, and utilize these components effectively.

Topic 3

Data Integrations Advanced: Designed for Data Center Network Engineers, this section delves into advanced data integration techniques. It encompasses store data onboarding (CSV), product data integration (URL, Google Tag Manager), sales data onboarding (APIs), customer data onboarding (APIs, CSV), Predict, and the SAP Customer Data Platform connector. The emphasis is on describing and explaining these integration methods.

Topic 4

Managing Clean Core: This section evaluates the ability of IT Solution Architects to apply clean core principles to ERP systems. It emphasizes maximizing business process agility, reducing adaptation efforts, and accelerating innovation.

SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q80-Q85):

NEW QUESTION # 80
Which of the following applies when using Send Time Optimization (STO)?

A. You can configure the launch time for new contacts with no behavior history.
B. You can exclude duplicate email addresses.
C. You can activate "STO" on the default scheduling or advanced scheduling page.
D. You can exclude specific hours in order to avoid contacts receiving emails at those times.

Answer: C

Explanation:
Send Time Optimization (STO) in SAP Emarsys optimizes email send times based on contact behavior:
* Option C:Correct. STO can be activated on either the default or advanced scheduling page when setting up an email campaign, allowing flexibility in configuration.
* Option A:Incorrect. STO uses historical behavior; new contacts without data default to a standard time, not a configurable one.
* Option B:Incorrect. Duplicate exclusion is a separate feature, not tied to STO.
* Option D:Incorrect. STO doesn't allow hour exclusions; it optimizes based on past engagement patterns.The SAP Emarsys Help Portal under "Send Time Optimization" verifies STO's activation options.References:SAP Emarsys Help Portal - "Send Time Optimization" (https://help.emarsys.com/).

NEW QUESTION # 81
The Predict Dashboard displays content for which of the following? Note: There are 2 correct answers to this question.

A. Site traffic reports
B. Revenue contribution
C. Live events
D. Health status of data sources

Answer: B,D

Explanation:
The Predict Dashboard in SAP Emarsys focuses on AI-driven personalization and recommendation insights:
* Option B (Revenue contribution):Correct. It shows how Predict recommendations contribute to revenue, a key metric for assessing effectiveness.
* Option C (Health status of data sources):Correct. It monitors the health and quality of data feeds (e.
g., product catalogs) powering recommendations.
* Option A:Incorrect. Site traffic reports are not part of the Predict Dashboard; they're more aligned with Web Channel or external analytics tools.
* Option D:Incorrect. Live events are tracked elsewhere (e.g., Automation Center), not in the Predict Dashboard.The SAP Emarsys Help Portal under "Predict Dashboard" verifies these features.References:
SAP Emarsys Help Portal - "Predict Dashboard" (https://help.emarsys.com/).

NEW QUESTION # 82
You are preparing for a big in-store event. You want to use the data collected from the in-store event for a follow-up campaign. Specifically you want to segment by the registration source and the registration date.
What custom field types do you need to create? Note: There are 2 correct answers to this question.

A. Multiple choice
B. Date-entry
C. URL field
D. Single choice

Answer: B,D

Explanation:
To segment by registration source and date:
* Option A (Date-entry):Correct. A date field is needed to store and filter by registration date.
* Option C (Single choice):Correct. A single-choice field (e.g., dropdown) can store the registration source (e.g., "In-Store Event").
* Option B:Incorrect. Multiple choice is unnecessary since each contact has one source.
* Option D:Incorrect. URL field is irrelevant for this data.The SAP Emarsys Help Portal under "Field Editor" confirms these field types for segmentation.References:SAP Emarsys Help Portal - "Field Editor" (https://help.emarsys.com/).

NEW QUESTION # 83
A one-time promotional email campaign is scheduled to be sent for all female contacts in the database. New contacts are added automatically to the contact database and all new registrations should be included in the recipient source of the email. Which recipient source do you use?

A. Email Settings > Recipient source > Mobile Engage segment
B. Email Settings > Recipient source > Generated through an event > On Registration
C. Email Settings > Recipient source > Using a segment
D. Email Settings > Recipient source > Web behavior segment

Answer: C

Explanation:
For a one-time email campaign including all female contacts (existing and new):
* Option A:Correct. Using a segment (e.g., "Gender = Female") as the recipient source ensures all current and newly added female contacts are included, as segments dynamically update until campaign launch.
* Option B:Incorrect. Mobile Engage segment is specific to mobile push, not email.
* Option C:Incorrect. Web behavior segment focuses on web actions, not gender or registration.
* Option D:Incorrect. "On Registration" is an event trigger for automation, not a one-time batch send.
The SAP Emarsys Help Portal under "Email Campaigns" confirms segments for dynamic recipient inclusion.References:SAP Emarsys Help Portal - "Email Campaigns" (https://help.emarsys.com/).

NEW QUESTION # 84
What do you use to personalize the First Name field with fallback text if the field is empty? Note: There are 2 correct answers to this question.

A. Manage optional content
B. Link Editor
C. Personalization token
D. Emarsys Scripting Language

Answer: C,D

Explanation:
To personalize with a fallback in SAP Emarsys:
* Option A (Personalization token):Correct. Tokens (e.g., {{contact.first_name | default: 'Friend'}}) allow a fallback value if the field is empty.
* Option D (Emarsys Scripting Language):Correct. ESL can use conditionals (e.g., {% if contact.
first_name %}{{contact.first_name}}{% else %}Friend{% endif %}) for fallbacks.
* Option B:Incorrect. Manage Optional Content is for A/B testing, not field fallbacks.
* Option C:Incorrect. Link Editor is for URLs, not text personalization.The SAP Emarsys Help Portal under "Personalization" details tokens and ESL for this purpose.References:SAP Emarsys Help Portal -
"Personalization" (https://help.emarsys.com/).

NEW QUESTION # 85
......

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